Introduction
Space launched its first showroom in Sydney in 1993, quickly establishing an extremely high benchmark for design retailing in Australia. Since then the company has developed into Australia and South East Asia’s largest and most progressive retailer of contemporary design.
With a unique approach and highly sophisticated, design-focused interior environment, Space occupies a leadership position in the markets in which it operates.
The Challenge
Space Furniture engaged Zebra to provide a solution to enhance communication with existing and prospective customers and build upon their databases.
The Process
Zebra Interactive integrated the website with our world class email marketing software: Zmail. This email marketing technology also enables the Space Furniture team to manage all their contacts and to segment them into the appropriate groups to send out e-newsletters and email campaigns.
The Result
Space Furniture now has an effective platform to communicate with their customers and inform them about upcoming sales and exciting news. It also provides an effective way to reach new customers and increase their database.
Testimonial
“Having managed the Space account since 2005, the Zebra team have played an integral role in developing Space’s email marketing programme. The Zebra programme is user-friendly and the reporting tools have offered an interesting insight into our customers as well as help us to grow our database substantially.”
Space Furniture
Michelle McEven
Marketing manager