Introduction
SlimBody4Life is Australia’s leading organisation focused on providing fat burning well-being programs and products. It has developed an amazing new holistic Fat Burning Program based on ancient eastern breathing and exercise techniques which is already helping thousands of people across Australia.
The Challenge
SlimBody4Life engaged Zoogle to create a unique global brand. The website had to be intuitive for a non-educated market with merging technologies such as E-Commerce and Newsletter registration. The look and feel of the overall image had to appeal to the “female” market. Light blue colours were used throughout all communications, yet the product had to be strong in a retail environment.
The challenge also included the creation of:
- Brand Image
- Stationary
- DVD Cover
- DVD Art Direction
- DVD Post Production
- Packaging
- Life style Manual Book
- Healthy Eating Plan Book
- Food and Exercise Diary
- Posters
- Point of Sales
- 30 minutes Infomercial
- 3 minute Infomercial
- Monthly Email Campaigns
- Reseller Packs
The Process
Zoogle's Creative department worked closely with the client and created a unique and distinctive look and feel inspiring health, serenity and professionalism. The web site was integrated with Zcommerce software to facilitate online payment and all related e-commerce transactions. To manage the Newsletters subscribers, Zmail was implemented. During the look and feel development of the books, products and marketing materials Zoogle Interactive hired a team of health specialists to provide the contents of the books. At the same time another Zoogle Interactive team took care of the creation of the DVD and infomercial. Commercial script writers and specialist choreographers were hired to shoot the “Teaching Method” and the Infomercial. Then with over 30 hours of scenes from the recording tapes (as we shot all the exercises with 3 cameras) it was time to close ourselves in a post production room for a full month.
The Result
We delivered to the client a turn key solution from start to fi nish. The brief was quite simple, “here is our philosophy and idea, give us a product”. The overall product and brand positioning helped the client to secure national and international distributors and generated remarkable sales within a few days of the launch.