Introduction
Sandersons is one of Australia’s leading authorised Mercedes-Benz dealers based in Rushcutters Bay. Family owned and operated for over 30 years they offer the best in sales and after sales service.
The Challenge
Sandersons engaged Zoogle Interactive to create a new website that not only reflected the Mercedes Benz brand values but which also gave the dealership a unique identity. The company also required a strategy and technology for generating online marketing campaigns and this system needed the flexibility to enable them to send regular communications to their current client database.
Zoogle needed to create:
- a unique and appealing website
- an online used car management system
- an e-marketing database and email broadcast system
The Process
Zoogle Interactive’s creative department worked closely with the Mercedes Benz brand guidelines whilst creating a design that is unique to Sandersons. Then we integrated a backend car management system for the Sandersons staff to regularly update and display their pre-owned vehicle stock online. For an online emarketing and newsletter broadcasting system, Zmail™ was implemented.
The Result
An excellent tool for Sandersons Mercedes, the Zcontrol website enables them to constantly update their stock of used cars and Zmail gives them channels to communicate with and inform current and prospective clients of new and pre-owned vehicles.
Testimonial
“Thank you for your work on our new website; we are extremely happy with final outcome. After looking at quite a few other websites online, we discovered that Zoogle was responsible for some of our favourites which is why we made the choice to use them for our own site.
The high level of customer service we received from Zoogle made the whole process extremely easy. They walked us through everything step by step and were always on hand whenever we had any queries or concerns, even after our site had been completed.
I would definitely recommend Zoogle to anyone looking at creating their own website.”
Sanderson Motor Group
Authorised Dealer for Mercedes-Benz
Will Sanderson
Dealer Principal