Introduction
Paulini’s Jewellery is a small, family run business with big ideas and potential. The company is growing a network of representatives to run jewellery parties across the country for groups to view and try their products in a relaxed and fun environment.
The Challenge
To create a new brand identity and logo for the company, targeted to specific female groups. An online commerce solution was required for the company to promote their product, sell online and offer the representatives and party hosts bulk purchasing discounts. The website was required to have a strong affiliate base with special access and secure areas.
The Process
A bright, fresh logo was devised to be instantly recognisable as the Paulini’s brand. Care was taken to ensure that this logo could be applied to any number of varied business and promotional materials.
The Paulini’s website was developed on the Zcommerce platform, offering effortless display and cataloguing of products for sale online. An affiliate module was set up for the tracking of orders and payment for as many representatives as required.
The Result
Paulini’s has an effective ecommerce platform on which to base many of their sales operations from. Representatives have their own individual home page from which their clients enter the Paulini’s site and their sales are also tracked through the Zcommerce affiliate system.