Zoogle Interactive launches new online store for Oroton
Zoogle Interactive is delighted to announce the launch of Oroton’s new boutique online shopping experience http://www.oroton.com.au, just in time for the peak Christmas shopping period.
Australia’s leading fashion accessories brand has maintained its leading edge style, while enabling consumers to purchase its premium products online. According to a Zoogle Project Manager for Oroton, “the Oroton boutique builds on the brand’s strong presence online and offline and continues the brand’s commitment to providing consumers with a superior shopping experience at every touch-point.”
Renowned for its premium product range, Oroton has placed similar benchmarks for its newly designed online store; the online store is expected to build on Oroton’s online profile. Several integrated marketing campaigns and viral communications are also planned for 2007– the site already invites consumers to “join the O list” to stay informed about upcoming sales.
Oroton now reaches more consumers who can book from anywhere in Australia or overseas and if last weekend’s sales results are any indication, Oroton will gain significant market share online while providing time-poor consumers with the opportunity to shop at their convenience.
About Oroton
The Oroton brand has been at the forefront of Australian fashion since 1952 and has since earned the reputation as the country’s leading premium lifestyle accessory brand for men and women. Oroton is today a principal member of the Oroton Group Limited.
About Zoogle Interactive
Zoogle Interactive provides companies with the Digital marketing, eBusiness solutions, Brand Development and Brand Experience capabilities that contributes directly to organisational growth and transforms the function of marketing. Our services range from comprehensive strategic brand value development, internet-based technologies and digital marketing campaigns to the development of complex high end websites.