Zoogle Interactive trialled the innovative new digital signage system using LED technology last Friday, at The Sydney Entertainment Centre for The Sydney Kings Vs Adelaide 36’s NBL Basketball fixture.
The game was broadcast live on Fox Sports and Zoogle Interactive was allocated 5 minutes of airtime which they shared alongside major brands such as Macquarie Bank, Philips, Firepower and Virgin Blue, just to name a few.
To maximise Zoogle’s brand exposure the LED banner ad was designed “as a teaser to arouse interest in the Zoogle Interactive brand” according to Zoogle designer Ben Pintos-Oliver.
As a result, the end product was an eye-catching animation which focused on the Zoogle logo, website and corporate colours and featured a ‘call to action’ to visit the Zoogle website.
About Stadium Digital
Stadium Digital was formed to take advantage of the new opportunities brought about by the advances in LED technology. As a result, Stadium Digital partnered with the electronic manufacturing giant Panasonic, as well as the software geniuses of Screentech, to maximize the potential of LED technology.
Stadium Digital creates the technology and opportunity to bring awe to their audiences and create an impression that will last well after the event.
About Zoogle Interactive
Zoogle Interactive provides companies with the Digital marketing, eBusiness solutions, Brand Development and Brand Experience capabilities that contributes directly to organizational growth and transforms the function of marketing for profit. We believe that all marketing must be aligned with the CEO’s objectives and must directly contribute to profitability.
Our services range from comprehensive strategic brand value development, internet-based technologies, and digital marketing campaigns to the development of complex high-end websites.
In addition, Zoogle Interactive utilises its global relationships and core marketing capabilities to arrange mutually beneficial alliances and joint ventures for clients and suppliers alike.