Introduction
Peter Morrissey has been a dominant force in Australian fashion for twenty years. Continually innovative since he launched his first collection in the early-80’s Sydney fashion scene, the Morrissey label was launched in 1997 and is now regarded as an iconic Australian fashion brand.
Designed with a modern lifestyle in mind, yet brimming with individuality, Morrissey collections always sparkle with a cool and sensual attitude capturing the essence of the label.
Morrissey today encompasses a diverse range of products for men and women including apparel, accessories, jewellery, sunglasses and underwear.
The Challenge
Morrissey approached Zoogle Interactive to assist in establishing a method of frequent communication with their customers.
The Process
Morrissey enlisted the skills of Zoogle’s in house design team to create attractive, stylish email campaigns which reflect the brand personality while at the same time engaging their audience to keep them informed of new season launches, special offers and events.
The Result
Zoogle has enabled Morrissey to expand their databases and establish an effective ongoing method of communication with their audience. Able to now monitor and track their email communications, Morrissey has been able to cleanse their database and see the results of their emails in real time.