Introduction
Plastic Wax created Monkey Moo to address the large gap in the English-as-a-Second-Language (ESL) market; the objective was not to engage in the current ESL market in China but to provide an alternative and effective means of teaching English and other human development skills to Chinese children. Plastic Wax believes that FE’s and other ESL providers have confused the learning issue in China by providing “Western” forms of learning to Chinese.
Monkey Moo is focused on ESL and human development with children, as this is the most logical time to develop a foundation for ongoing lifetime learning. As learning is so vital at a young age and future development, the Monkey Moo product is target narrowly at children aged less than 13 years.
As children today have more opportunities for cross channel and cross format learning, Monkey Moo is developed to be a comprehensive multi-media, multi-channel English-as-a-Second-Language programme that incorporates three distinct English learning phases with Internet, email, mobile, broadcast, print and customised media formats.
The Challenge
Monkey Moo engaged Zoogle Interactive to create a new logo, website and brochure for their company to heighten their profile in the Shanghai market.
The Process
Zoogle designers created a new logo for Monkey Moo which reflects their strong brand identity and appeals to their target demographics.
The website was redesigned to appeal to the target markets and to convey a fun and friendly feel. Zoogle implemented a variety of applications including a content management system, e-learning platforms and e-channel communications. Additional functionalities were also implemented including an interactive Flash learning game for children and the creation of a Monkey Moo Newsletter sign up to enhance their customer databases.
A brochure was also created to assist Chinese children in learning English, with focus on strong imagery and representation of the Monkey Moo characters.
The Result
Monkey Moo now has an appealing brand identity that children can identify with and a strong online presence in which to promote their programs, add to their customer databases and enhance their brand identity.