Introduction
Back when it opened in 1977 the MLC Centre was one of the pioneers of high fashion retailing in Australia. Today, lovers of leading international and Australian fashion brands still know where to head for the best range of designer labels in Sydney – the MLC Centre.
If you can pull yourself away from the sumptuous fabrics and wonderful designs, you’ll discover the perfect café for a coffee with friends, alfresco dining for a leisurely lunch and bars where you can soak up the city atmosphere over a cocktail. Or if you’re in a rush there is a range of eateries in the food court.
You’ll also discover a range of jewellery, giftware, beauty products and everyday services. More than an exclusive fashion destination, the MLC Centre is your complete city shopping experience.
The Challenge
MLC engaged Zoogle Interactive to build a new website with a CMS platform and to create newsletters to send out each month to their database.
The Process
Zoogle’s creative team designed a new website which was built on a CMS platform, to enhance their online profile and enable MLC and Zoogle to update content on a regular basis.
The website was then integrated with our world class email marketing software: Zmail enabling MLC to communicate with customers and to increase their database contacts by through regular e-newsletters.
The Result
MLC now has an enhanced online profile and the ability to update information on their website. They are also able to regularly communicate with contacts in their databases and to build upon their databases through Zmail.