Introduction
Medcentre Solutions is a relationship marketing company that specialises in improving the relationship between the pharmaceutical industry and the physicians.
The solutions developed by Medcentre are designed to provide a two way information pathway between marketer and physician. The information provided enables marketers to assess the true impact of their marketing messages in real time and modify them, if required, to bring about the desired response. Consequently, the relationship between the company and its customers is strengthened, leading to an increase in the appropriate prescription of medicines.
Challenge
Medcentre engaged Zoogle Interactive to create a sales force manual which will be used as a base document for every project Medcentre develops. Their requirements were to create a design that was within their brand guidelines but was creative and unique compared to previous materials, some of the pages had fixed content and other we required as plain templates.
Result
Medcentre have a versatile template for use in sales and internal documents. The design is stylish and contemporary, reflecting the branding of this specialist relationship marketing firm.