Introduction
Iken came to Zoogle with a newly created brand identity and required a new website to update their online presence. Their new identity Iken, had been established after a change from Interlink Iken. A new corporate identity meant that their current site was now outdated and not refl ective of the new innovative Iken brand.
The Challenge
Iken required a website solution that would allow them to edit and manage the contents of the website themselves, giving them ease of use and flexibility on how regularly and quickly they would be able to make changes and additions to the site, as well as catalogue their product range online.
The Process
A content management system was customised from one of Zoogle Interactives zCommerce solutions, giving them the freedom to make updates at any time. In addition to this, it was a requirement for the new Iken website to be used as an online cataloguing system, whereby they could upload fi les, images and content for a particular product or a whole new range of corporate interior solutions. Further customization to the chosen zCommerce solution enabled a product gallery to be set in place that would allow Iken to personally manage all the fine details of their products, from delivery estimates, construction materials, eco friendly details, pdf brochures and multiple view options, and cross promotion of similar products in the range for any given product.
The Result
Iken now have a website in place which has increased the value of their online presence. Reflective of their new name and recently revitalized identity, the Iken website has given Iken as a business, much more flexibility and control over the content, information and impact that their website can have on their consumer. This means more customers, more sales and increased revenue.
Testimonial
“Zoogle Interactive worked with Iken to produce a new website as part of their rebrand in 2006. The entire process was quick, efficient and organised and the end result was highly praised by all. The internal staff also felt the CMS is user friendly and quick to learn.”
IKEN
Amy Tang
Group marketing manager