Introduction
Intervest Global Live, which has been operating for more than 5 years, has a unique software package intended for home business seekers. IGL software is a mathematics based program which utilises the enormous turnover of the TAB to produce consistent profits for its clients.
The Challenge
Intervest Global Live engaged Zoogle to completely re-brand their identity. The creative work involved the creation of:
- New tag lines
- Logo
- Brochures
- Website
- Posters
- Viral Email Campaign
- DHTML Lead Generation on the home page
The Process
Zoogle’s creative team provided Intervest with a selection of designs recommended by Zoogle’s Art Director, from which two were selected and fully expanded to a final product. The client then decided on the current look.
Communicating the benefit of a high-tech International product through graphics is rarely easy, but for Intervest, we believe we hit the perfect logomark. Through creative convergence we developed the product design of Intervest Global Limited positioning devices as we created the company's brand identity: three simple letters and 2 interlocking lines that form a globe. The symbol, tinted grey with a slight blue background represents a powerful International Corporation.
Zoogle then implemented a simple HTML website using templates, Zmail and created a DHTML lead generation on the home page.
The Result
Zoogle successfully created a new brand identity for Intervest Global Live which in turn has heightened their profile both online and within the industry.