Introduction
Global1Training is one of the world's leading providers of training and education programs through events, books, audio visual aids and continual education programs.
The Challenge
To create a new look and feel for the website that respected the core values of Global1Training. Zoogle also needed to empower Global1Training with technology that can be used quickly and easily and to devise a method of communicating with customers that would serve to increase site traffic and convert seminar attendees.
The Process
In order to modernise the Global1Training logo, Zoogle designers opted for a more abstract and striking approach - representing the idea of the globe rather than selecting a literal depiction. Thus we have used colours and shapes which people automatically associate with the globe, evoking similar ideas and connections, and which creates a sense of the energy and dynamism integral to the Global1Training brand.
Zoogle Interactive used a soft approach of flowing design lines to allow the viewer more focus on the content of the website. This concept was carried on throughout all of Global1Training's communications. A fresh colour palette was utilised to inspire a thriving learning environment, one where the user feels at easy and not rushed, as they continue their online experience throughout the Global1Training website.
The Result
The Global1Training website is now easier to navigate and enables users to make their choices quickly. This was overcome with large buttons on the front page to trigger links directly into the e-commerce page. This alone made an immediate increase in sales. In a matter of 3 clicks a user can see the course or seminar that they are interested in, read more and then purchase tickets through the secure website.
An implementation of Zmail™ was installed to notify users of upcoming events by way of e-newsletters. This keeps users and subscribers to Global1Training completely informed and as a result, the brand now has an enhanced image and online profile.