Introduction
Farage is the result of the inspiration of two creative entrepreneurs, Joe and Katy Farage. They both felt that there was a gap in the Australian fashion landscape for cutting edge tailoring using the finest European fabrics and styling and as a result the foundation of the business is quality tailoring.
The Challenge
To implement a more user manageable eCommerce solution for the back end with product and stock management. The front end of the website needed to be reworked to make it obvious to visitors that it was indeed possible to shop online from the Farage website. Farage also needed to keep customers up to date about upcoming events and sales.
The Process
Zoogle Interactive set about customising a Zcommerce solution to meet Farage’s needs. This involved breaking down the process into easy to navigate steps; Browsing, Viewing, Adding, Checkout and Purchase. Stock levels were programmed into the console allowing individual sizes to be labeled as out of stock and therefore not purchasable from the Farage Online Store. All steps were easy to complete with the addition of suggestive selling as an added bonus. The solution allows real-time transactions through a payment gateway. Zoogle implemented an eClub to manage communication between existing and new Farage shoppers. Shoppers join the eClub and are then entitled to a nominated discount off their next online purchase.
The Result
Farage now have a powerful tool that enables them to manage an online store through the Zoogle Transact console. This includes products, stock levels, cross selling and orders. With the aid of Zmail, the Farage team can send out regular updates of sales, events and other types of customer retention communication. These contacts grow on a daily basis by way of shoppers joining the eClub via the Zoogle Viral Engine.