Zoogle launched the ESPRIT "Spring Carnival Competition".
Introduction
Esprit Holdings Limited, based in Hong Kong is engaged in the sourcing, retail and wholesale distribution and licensing of quality and lifestyle products designed under the globally recognized ESPRIT brand name. It has been a listed company in Hong Kong since 1993.
The Group has controlled retail space of over 400,000 square meters in more than 40 countries spanning five continents. It operates approximately 580 directly managed retail stores and has over 6,000 wholesale outlets.
The brand ESPRIT has been a leading international lifestyle fashion brand name applied to an extensive range of women's, men's and children's apparel, footwear and accessories.
The Challenge
Zoogle was engaged to launch the Spring Carnival campaign across all stores in Australia. Deadline was one week including printing, despatch and store setup.
The Process
Zoogle’s creative department worked closely with the client and created a concept relevant to the collection. The floral design was used across all stores and printed materials. A registration form was produced in the form of a pad and used in all stores to capture customer's data by inviting them to join a competition.
The Result
All stores were able to gain traffic by the efficient use of visuals and print material.