Introduction
Columbia Tristar’s global operations encompass motion picture production and distribution, television programming and syndication, home video acquisition and distribution, operation of studio facilities, development of new entertainment technologies and distribution of filmed entertainment in 67 countries worldwide.
The Challenge
Zoogle Interactive was recruited to assist Columbia Tri Star Films in building a new marketing channel that would maximise the one-to-one marketing opportunities of the Internet – development of an online community.
The Process
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Online mail outs to database members using rich media solutions such as video streaming trailers and executable files;
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Cross marketing between Columbia Tri Star Films, Columbia Tri Star Video and DVD User Group;
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Online promotion and banner ad design;
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Development of micro-sites for each new release film, linking email responses to specific film promotions.
The Result
Zoogle provided Columbia Tri Star Films with a means of communicating with its target market using the Internet as a unique medium.
Key benefits include:
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The Columbia Tri Star target audience is provided with an experience unique to the Internet through the website and email campaigns containing rich media, thereby enhancing both the Internet site as an ongoing marketing medium and promoting film products;
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Assisting co-branding between the Columbia Tri Star brand and individual movie releases;
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Providing a means through which Columbia Tri Star are able to capture an audience that may not be captured through traditional methods, and enhancing the quality of that relationship
Testimonial:
“I have always been impressed with Zoogle's team’s creativity and expert design skills”
Mrs Suzanne Stretton-Brown, National Marketing Mgr,
Columbia TriStar films