Introduction
Charter Mason is an organisational performance consulting company who act as an enabler for clients to align resources in their business. Their services focus on strategy execution; managing complex change in the way their clients engage human capital to run business processes and to the enterprise systems that support them.
Charter Mason represents a number of professional service organisations that have all enjoyed success in their own market domains. The company was born out of the recognition of a need for an integrated approach across multiple disciplines of organisational performance to effectively manage complex change. Primarily these disciplines span the human performance, process effectiveness and systems, domains of the enterprise and focus on their ability to help clients deliver to stakeholder expectations.
Charter Mason is the representative capability of a number of organisations within the group as well as a number of Partner organisations that provide specialist capability.
The Challenge
Integrate business units in the online environment by delivering a complete Content Management Solution so that Charter Mason could manage the content and regular news articles. Charter Mason also requested Zmail so that they could acquire new contacts and the ability to email their clients and staff regular news.
The Process
Zoogle Interactive’s creative department came up with a template which would work consistently within the website. The layout and functionality is consistent and its functionality is important for the brand, and its universality.
The Result
Charter Mason did not have an online solution. With Zoogle’s Content Management System Zcontrol, our client is now able to update their website with ease whenever they want. They are able to add new sections dynamically, add new articles and insert images etc. The new website will help bring brand awareness, and has provided Charter Mason with the ability to communicate with their staff, customers and potential customers. Charter Mason are now receiving several hundred leads each month.
Testimonial
“We approached Zoogle Interactive to help create a corporate identity that reflected CharterMason's core values and resonated with our clients and our employees.
The Zoogle Interactive team came up with creative designs which quickly evolved into the brand we have today. We then moved to developing a web presence and again the design & development teams were effectively managed by our Zoogle Interactive project manager to get us a professional and cost effective web presence. Thanks to Zoogle interactive's creative interpretation combined with business insight CharterMason now has a sound platform to interact with clients, employees and prospects.”
Charter Mason
Stuart McGregor
Chief Executive Officer