Introduction
Business Strategies International (BSI), established in 1989, is a leader in providing innovative and integrated business services for small to medium businesses through to large corporate enterprises.
The Challenge
To deliver a complete Content Management Solution for all 9 BSI Websites so that each business could manage the content and regular news articles. BSI also requested Zmail so that they could acquire new contacts and the ability to email their client's regular news.
The Process
Zoogle Interactive's creative department, came up with a template which would work consistently for each website. Each website has it's own colour scheme, yet the same layout and functionality. Consistency for each website was important for the brand, and it's universality. We ensured that each website has a link back to the portal/home page, so as to cross promote each business. Zoogle also created an HTML newsletter template for each business with the same look and feel as the website.
The total project involved the following:
- ZControl for 9 websites
- ZMail for each website
- Website Design / New image created for each business
- Newsletter Template Design
- Email Campaign Management
- ZControl one-on-one Training
The Results
BSI used to have great difficulty keeping their website up to date. With Zoogle's Content Management System, Zcontrol, our client is now able to update their website with ease whenever they want. They are able to add new sections dynamically, archive old news articles, add new articles, insert images etc.
The new newsletters for each business will help bring brand awareness, and has provided BSI with the abillity to communicate with their customers and potential customers.