Introduction
Brian Tracy is the most listened-to audio author on personal and business success in the world today. His fast moving talks and seminars on leadership, sales, managerial effectiveness and business strategy are loaded with powerful, proven ideas and strategies that people can immediately apply to get better results in every area of their lives.
Additional to the original web project described below, we have also developed several major podcasts for this client over the last 2 years. These podcasts include: The Science of Positive Focus, Masterful Management, How to negotiate the best deal and 21 Secrets of a Sales Superstar.
The Challenge
Brian Tracy engaged Zoogle Interactive to create a unique identity for the Asia Paific region. This had to be an interactive site with emerging technologies such as ecommerce and newsletter registration. We had 3 weeks from start to finish including the marketing launch. We needed to:
- Create a corporate image
- Create a new website
- Create a competition
- Launch the email campaign
- Launch an SMS campaign
The Process
Zoogle Interactive's creative department worked closely with the existing US base design to create the new Asia Pacific website. Then we integrated our Zcommerce™ software to facilitate online payment and all related ecommerce transactions. To manage the newsletter subscriptions, Zmail™ was implemented.
The Result
The work Zoogle completed provides the Brian Tracy sales team with a fabulous tool, enabling them to access immediate information and present the company efficiently. As a result of the work we completed new sales and sales leads were generated and the customer database was cleaned up with the launch of the campaign using Zsurvey™.