Introduction
THEaustralia (Tourism, Hospitality, Events) is a young start up company based in the business to business sector of the tourism industry. THEaustralia specializes in delivering customized sales, marketing, communications and strategic management expertise to premium businesses operating in the tourism, hospitality and event sectors on a project or retainer basis.
The Challenge
To create a brand identity for the company based on the tourism industry but based more on the corporate nature of the business than the usual image of sunscreen and palm trees. Branding was required for all aspects of the company from stationery to uniforms and online materials.
The Process
The Zoogle Interactive creative team thoroughly researched all aspects of the tourism industry to assemble several concepts which evoked the nature of the business, yet contained a defining corporate edge. Once a logo design was chosen, the team set about formatting the design to fit into varied format applications from print to online usage.
The Result
The THEaustralia brand design has received accolades from the tourism industry and has created an instantly recognised and respected identity. The company has grown exponentially in a few short months and is now contracting Zoogle to implement online design and marketing solutions to further cement the position of the company within the marketplace.